Smart Content is the foundation of content automation. Smart content, is dynamic and digital content that changes based on the interests or past behavior of the viewer. It is designed to offer a more relevant and personalized experience to website visitors — one that static content can’t provide. It is an open, customer-configurable XML-based content schema.

Simple XML doesn’t connect with audience anymore


There are many XML schema for authoring and publishing in the marketplace. Some are generic and some are industry specific.The schemas are extremely powerful tools, but are also extremely complex. For example DITA is an XML-based open standard for structuring, developing, managing and publishing content. DITA has gained widespread adoption in the technical documentation world such as Nokia, IBM, Cisco, Oracle. “DITA is great if your authors can think like programmers.” That’s perfect for technical authors who are, by nature of their jobs, highly technical and well trained. They are also full-time authors. But for business-critical communications, for example documents written by financial and legal analysts or product marketing teams, it is unreasonable to think that these part-time authors can or want to “think like programmers.”

Most XML-based publishing engines were pretty good at formatting technical documents, but very few were capable of doing richer designs. Either when it’s about using “stylesheets” at programmer level or it might refers to marketing level requirements such as CMYK printing, spot colors and text wrapping, somewhere XML could not meet up to the customer’s expectations. The time has come to move towards a smarter way, to move towards a “smart content”.

Driving smarter benefits from a smart content


Smart Content organizes itself automatically depending on your context, goals, and workflow. It stands ready in the background to respond when you want to get updated, ask a question, or complete a task. Smart Content also is transparent, allowing you to see “why it’s doing what it’s doing.” Instead of the user asking “what content do I need” — the content asks “who needs me?”

This shift potentially employs more resources, more knowledge, and more points-of-view in matching people to content. Smart Content acts as a “product bridge” by turning the content into data using semantics where the data is supplying “what” and text supplying the “why”? The roots of content became even more stronger when the creation of dynamic monetization models came into force.The only question strikes here is how to make use of this smart bridge in a smarter way so as to generate more traffic (audience) ? the good news is your solution for this query do exists.

The Recipe of Market Success

content4Content marketing is transforming from an “art” to a “science” because many companies give tools to deploy business critical content with precision at every stage of its journey, while also reducing time to market and lowering costs. Quark and Adobe are major share holders among them and so provides all the ingredients for your recipe of smart content. We at ATHENASOFT provides a platform to make that recipe according to your taste. We construct the roads that leads to success and the knowledge you share can truly shine because we believe “a better process can generate the best results”.If you need more information about the most feature rich solutions for a smart content and automation, Mail us at info@athenasoftsolutions.com


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